From January 14th to 17th of this month, Odda had the honor to participate in Pitti Uomo 2025, one of the most prestigious and recognized men's fashion fairs worldwide. Held in the heart of Florence, this edition was an unbeatable opportunity to present our collections and reaffirm our identity as a luxury sneakers brand. The experience was not only enriching, but also fundamental to chart our path in the international market.
Pitti Uomo, a prestigious venue
The venue that hosted Pitti Uomo is a perfect reflection of Odda's identity: classic and modern at the same time, full of history and creativity. A stage that gave us the opportunity to show the world how we combine craftsmanship and contemporary design, reinforcing our vision of redefining luxury in footwear.
Presentation of our current collections
During the event, we had the opportunity to present our three collections:
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The Circle Collection: an avant-garde collection that explores art from a modern, authentic and contemporary look.
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The Square Collection: Inspired by the legacy of classical and ancient art, this collection evokes elegance, simple lines and timelessness.
- Chromatic Collection: Our boldest collection. An explosion of color and creativity perfect for those who want their sneakers to reflect their personality.
An exclusive preview of Odda's next bet
The fair was also the ideal scenario to give a preview of our next collection. Although we can not reveal all the details, we can advance that this new proposal seeks to take the essence of Odda to a new level, combining different materials with unique designs.
Featured Prints
The result of our participation in Pitti Uomo could not be more positive. We positioned ourselves at the level of renowned brands such as Karl Lagerfeld, Superga, Outhere or Ecoalf and achieved key contacts in several parts of the world. Here are some of the most outstanding results:
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Interest in our collections: We received several proposals to include our models in capsule collections of exclusive stores.
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Expansion into new markets: The Chromatic collection aroused particular interest in stores in France and Florence, marking the start of physical points of sale in these regions.
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Growth of our sales network: Thanks to the fair, we established partnerships with sales representatives who will represent our products in showrooms and wholesale sales outside Europe. This opens doors for us in markets where luxury and high-quality craftsmanship are in high demand.
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Promotional material information: The great amount of lookbooks requested by the attendees confirms the enthusiasm for our proposals.
Odda's participation in Pitti Uomo Florence 2025 has been a decisive step in our internationalization strategy. The fair not only allowed us to establish key contacts, but also to reaffirm our position as an emerging footwear brand that has the support of being a footwear manufacturer with solid experience.
This is just the beginning of what Odda has to offer. If you want to follow closely our news, we invite you to visit our social networks and join us in this journey.
